Before you could walk into Aces Cannabis in Hawkesbury and pick up a pack of edibles or a fresh 510 cart, cannabis lived in the shadows. It was underground. Misunderstood. Even criminalized. But that’s not the case anymore—and we’ve got more than just policy to thank.
We’ve got pop culture.
Over the past few decades, artists, musicians, actors, and athletes have helped reshape how the world sees cannabis. Through unapologetic use, public advocacy, and just plain coolness, these icons didn’t just get high—they raised the cultural ceiling.
Let’s spark one up and pay homage to some of the most influential cannabis users in pop culture, and the impact they’ve had on normalizing the plant we love.
🌿 Snoop Dogg: The OG Weed Diplomat
If there’s a Mount Rushmore of cannabis culture, Snoop Dogg is front and center, blunt in hand.
From Gin and Juice to Martha & Snoop’s Potluck Dinner Party, Snoop has never shied away from his love for cannabis. But beyond the smoke, he’s helped destigmatize weed by showing that you can be successful, funny, business-savvy—and still a proud stoner.
He’s also a major player in the legal space with Death Row Cannabis and multiple investments in cannabis ventures. Snoop proved weed culture isn’t just about getting high—it’s about building legacy.
🧬 Rihanna: Luxury, Femininity, and the High Life
Rihanna flipped the script by showing that cannabis isn’t just for “stoner bros.” She brought glamour, femininity, and boss energy to the weed game—lighting up blunts in couture, posting unapologetic 4/20 pics, and showing that cannabis is part of her creative and wellness toolkit.
She’s inspired a new generation of women to embrace the plant openly, stylishly, and without shame. And while we’re still waiting on her weed brand (Riri, we’re ready!), her cultural impact is undeniable.
🎬 Seth Rogen: The King of Functional Stoners
No one made cannabis more lovable and more relatable than Seth Rogen. Whether it was Pineapple Express, This Is the End, or Superbad, he gave us stoner characters who were funny, flawed, and—surprise—deeply human.
Rogen’s own life mirrors this too. He co-founded Houseplant, a premium cannabis and lifestyle brand that’s all about elevated home smoking experiences, mid-century design, and functional use.
He helped kill the “lazy stoner” stereotype and replace it with a more honest narrative: cannabis can be part of a creative, successful, well-designed life.
🎤 Wiz Khalifa: The Modern Weed Mogul
Wiz Khalifa doesn’t just smoke loud—he built a brand on it. From “Roll Up” to “Kush & Orange Juice,” weed is woven into his music and his identity. But he didn’t stop at the studio.
Wiz founded Khalifa Kush, a lifestyle cannabis brand with custom strains, rolling gear, and branded merchandise. He represents the next gen of stoner entrepreneur—savvy, stylish, and always puffin’ on something premium.
He’s also helped bridge the gap between weed culture and hip-hop fandom, mainstreaming cannabis for a new audience around the world.
🎭 Whoopi Goldberg: Healing and Advocacy
Not all cannabis champions are here for the party. Some, like Whoopi Goldberg, are here for the medicine.
She co-founded a cannabis company focused on women’s wellness and menstrual relief, helping open the conversation around cannabis as a health and quality-of-life tool—not just recreation.
Her work has pushed cannabis advocacy into new spaces like healthcare, wellness, and gender-specific needs, helping change laws and attitudes in the process.
🏆 Athletes Breaking the Mold: Nate Diaz, Megan Rapinoe & More
For years, athletes had to hide their cannabis use for fear of suspension, stigma, or fines. That’s changing—fast.
UFC fighter Nate Diaz openly vapes CBD on stage. Soccer icon Megan Rapinoe promotes cannabis recovery products. Even the NFL is rethinking its cannabis policies.
By showing how cannabis can be part of recovery, focus, and performance, these athletes are helping rewrite the narrative: weed isn’t weakness. Sometimes, it’s the edge.
✊ Final Puff: Why Pop Culture Matters
Thanks to these icons (and many more), cannabis has gone from a taboo to a talking point—and now, a lifestyle. They’ve helped:
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Normalize cannabis use across age, gender, and race
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Shift public perception from “stoner” to “wellness” and “entrepreneurship”
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Drive conversations around decriminalization, equity, and industry access
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Inspire new brands, new voices, and new audiences
So next time you pick up a vape or crack open a canna-bev from Aces Cannabis, remember: you’re not just getting high—you’re part of a global cultural shift.
Respect the legends. Roll it up. Keep pushing the culture forward. 💨